Branded Musto Products

Our Story

Built on 50 years of engineering cutting-edge performance apparel, we are the world’s leading sailing brand and a British leader in shooting and equestrian sports. We use the same fabric technology that protects our ocean racers to keep you dry and comfortable whether you are in the saddle, shooting or practicing any outdoor activities.

Our designers are fanatical about detail and style. From the precise placement of ergonomic panels on active jackets to the careful crafting of the handmade leather shoes, this is where style meets hi-tech performance. We only work with the best manufacturers so you can be assured of Musto quality every time.

We are British from the beginning, but our clothes, footwear, luggages and accessories are designed with an international outlook so you can be active in all climates, on all terrains, anywhere in the world. From leisurely weekends in the country to battling storms in the Southern Ocean, Musto performs so you can too.

We test our products to the extreme in the world’s most hostile environments, and in the labs, to drive innovation so you can trust our products to perform and endure. People often tell us of their twenty-plus-year-old Musto garments that have been used incessantly and are still performing well. Our famous durability is why we offer a guarantee for the lifetime of many of our garments.

How It All Started

Keith Musto arrived in Tokyo as an unlikely choice for the British Olympic sailing squad of 1964. He was too light and short for the heavyweight Flying Dutchman boat he was competing in. Keith and his crew, Tony Morgan, quickly realised that their only chance of winning gold was to be fitter than their opponents. So they did the unthinkable. Every day, Christmas included, they did fitness training. Fellow competitors derided their training as unsporting, but a new breed of sailors was emerging. They were athletes.

Keith Musto recalls, "We sailed in Guernsey sweaters and old flannel trousers for years. You got wet and you accepted it. We realised that this was a problem that needed to be solved.” So, after taking the sailing world by storm and winning silver in Tokyo (missing out on gold by ‘nanoseconds’), he set about producing ground-breaking technical sailing apparel.

An old WWII prisoner of war hut in Essex served as the beginning of everything. Keith started out making sails with Edward Hyde under Musto & Hyde Sails. But Keith soon shifted his focus to constructing technical sailing clothing. He quickly taught himself all the basics of manufacturing clothes, paying his wife with a Mars bar a day to machine and do all of the typing.

Then in 1980, Keith split from Musto & Hyde. His team quickly became the technical manufacturer and wholesaler of the best sailing kit available. It was specialist clothing worn and endorsed by the world’s most celebrated sailors. Musto was born.

Did You Know 

• 83% of people prefer a promotional bag such as a cap
• 66% of people who purchase a promotional jacket will remember your branding 
• 12 Months is the avarage time in which a promotional backpack is held for 
• 91% of the general public find that a promotional Gilet is useful 

So why not choose Custom Musto Clothing? Did you know that branded clothing is considered the best marketing tool in ensuring that your branding is able to get the most impressions throughout it's lifetime.. Considering that a promotional product is kept at an avarage of 12 months, this leaves you enough time to ensure that your branding is gaining the most attention.