Boost Your Brand This Trade Show Season

As the ominously dark clouds of October roll in, bringing with them dark morning commutes and even darker evenings there is one thing to keep us feeling light and bright in the business world, the flurry of trade shows and exhibitions this festive season has to offer us!

It’s by no coincidence that the business world is buzzing with trade show events at this time of year, autumn is the perfect time for such business events as it marks the reboot for next year’s market, identifying and building networking opportunities as well as prep for key retail spikes such as Valentine's Day, Mother’s Day, Easter etc.

Boost your promotional efforts

With the right strategy, every trade show and exhibition your business attends becomes an opportunity to expand your company’s customer base. The people who attend trade shows tend to already be interested in the products or services your company offers, so making your business stand out from the others and creating a lasting impression is extremely important. The sign of any reputable company is one that invests in itself, keeping potential customers engaged with your brand long after that initial interaction through branded promotional products is a very profitable choice and one, you and your business, should be considering.

Research

Trade shows are the perfect opportunity to conduct a bit of market research. During a quiet period, leave your co-worker in charge of your stand and go for a walk around the exhibition on a fact-finding mission, searching for what your competitors are and aren’t doing is a great way to gain a new perspective. See which stalls are attracting the most attendees and note what type of promotional products they are using as well as learning their prices, offers and objectives and how they compare against your own.

Strengthen your brand

Brand value comes down to your ability to set your business apart from others in your industry. You have to be able to tell a better story than your competitors. Create value for your brand by investing in the right product to promote your events and campaigns, it’s important to understand where your brand falls on the value scale and to continually adapt your marketing strategy to suit. A well thought out promotional product at a trade show works as a means to provide and enhance customer experiences, the tricky part, of course, is figuring out what specific product to use.

At Everything Branded we supply high-quality branded promotional products to help your business look the best it can. Don’t panic if you have no idea where to start or are new to the promotional product world… you’re in safe hands! Our dedicated Account Managers will help you with every step throughout your order: from choosing the right bespoke promotional product for your business or event to product design, all the way through to your delivery preferences.

"Brand is the promise, the big idea, and expectations that reside in each customer’s mind about a product, service, or company. Branding is about making an emotional connection. People fall in love with brands — they trust them, develop strong loyalties, buy them, and believe in their superiority. The brand is shorthand: it stands for something and demonstrates it.” -  Alina Wheeler, author of Designing Brand Identity