Charity Promotion Ideas – How To Effectively Promote a Non-Profit

The UK has one of the most proactive charity sectors in the region. It has seen steady growth over the last decade and currently includes around 170K charities across England and Wales. Thanks to the different marketing and promotional tactics employed, the average donation made to charities in England each month has increased to £27. Having realised the power of effective marketing and promotion, the majority of charities and non-profits now employ strategies like promotional marketing, social media marketing and more, to increase awareness about their cause and encourage more people to make donations to support it. Below are some of the most popular and effective charity marketing ideas that work.

Online Marketing

If there’s one form of marketing that is effective for all businesses including charities and non-profits, it is online marketing. It includes everything from social media marketing, content marketing and blog promotions to Google Ads and PPC.

Charities can take help from volunteers and supporters of the cause to contribute towards writing blogs and articles around the subject, which they can put up on their website or blog. This will not only help build trust among donors and volunteers but also improve SEO and increase the visibility and search engine ranking of their website.

Even PPC and Google Ads are highly effective in increasing brand awareness for non-profits. Moreover, charitable organisations can apply for Google Ad Grants and run free ads and campaigns on Google.

Social media is a powerful platform that can help charities attract new donors and engage with existing ones. They can also use social media platforms to announce upcoming events and increase participation and by extension, donations. Social media can also be used to run campaigns that increase awareness about the cause and encourage more people to join it.

Another effective online channel that can be effective in charity promotion is email. Organisations can use email newsletters to update volunteers and donors about upcoming donation drives and raise more funds at their events. Email newsletters can also be used to tell donors about the positive impact of their donations and make them feel special.

Promotional Marketing

Brand awareness is vital for raising sufficient funds for charities and non-profits. And there are a few other strategies as powerful and effective in improving brand awareness as promotional marketing. Organisations have been using charity promo products for years, to support their fundraising activities and drives. Some of the most commonly used branded products for charity marketing are:

• Promotional Pens

• Promotional Keyrings

• Promotional Clothing

• Promotional Wristbands

• Promotional Sports Bottles

By giving away this practical and inexpensive branded merchandise, charities can improve brand awareness, attract new donors, reward existing donors and volunteers, and most importantly, raise more funds for their cause.

A brilliant example of effective use of promotional items in fundraising events is that of RSPCA Leeds, Wakefield & District Branch. After 18 months of slow going and constant cancellations due to the pandemic in 2020, the animal charity was looking for some attractive promo products for their first event in more than a year. That’s where EverythingBranded stepped in! They donated over 250 branded trolley coins, cuddly ribbons, and bookmarks to help kickstart their fundraising events. The campaign was successful in raising awareness and funds for RSPCA Leeds, Wakefield & District, and indirectly helping rescue animals under their care find good, permanent homes and families.

Charities and non-profits can make use of one or all marketing strategies to raise more funds for their cause, based on the budget and resources available. Regardless, they can give a big boost to their donations in no time.