18th July 2024 in Seasonal
Summer in the UK is a season of hope, anticipation, and unpredictability. As we dust off our barbecues and start looking for our sunglasses, at the back of our minds we are always aware that as much as we’d like to keep the sunglasses out all summer, this season also brings dark rainclouds and thunderstorms.
For businesses, this blend of sunshine and showers provides a unique opportunity to connect with customers through thoughtful, seasonal promotional products. Whether your target audience is enjoying a sunny picnic or dodging a sudden downpour, we have you covered with the perfect summer essentials to promote your brand.
When the Sun’s Out
When the sun does grace us with its presence, it’s important to make the most of it. Here are some top promotional products for those bright summer days:
Branded Sunglasses
Stylish and practical, sunglasses are a summer must-have. Offer your clients UV-protection sunglasses emblazoned with your logo. They’ll appreciate the gesture every time they step out into the sunshine.
Custom Water Bottles
Staying hydrated is crucial during warmer weather. Eco-friendly, reusable water bottles are an excellent way to keep your brand front of mind. Choose from a variety of designs and materials, including stainless steel and BPA-free plastic.
Beach Towels
Perfect for a day at the seaside or lounging in the garden, branded beach towels are both practical and durable. They provide ample space for your logo, ensuring maximum visibility.
Cooling Towels
A newer addition to the promotional product scene, cooling towels are fantastic for sports enthusiasts or anyone needing to beat the heat. They’re easy to brand and offer a refreshing reprieve on hot days.
Rainy Days
Stay Prepared with Wet-Weather Essentials
When the skies open up, make sure your customers are ready with these rainy-day products:
Promotional Umbrellas
An absolute necessity in the UK, umbrellas are a promotional powerhouse. Opt for high-quality, wind-resistant models to ensure your brand is seen even in a storm.
Waterproof Jackets
Lightweight, branded waterproof jackets are perfect for those unpredictable summer showers. They’re practical, stylish, and provide a great canvas for your logo.
Ponchos
Compact and easy to distribute, branded ponchos are an ideal giveaway at outdoor events. They can be packed away neatly and brought out when needed, keeping your brand visible in the rain.
Versatile Branded Summer Essentials for Any Weather
Given the variability of British summers, some products offer versatility for all conditions. Consider these multi-weather promotional items:
Branded Caps
Caps are a versatile accessory, providing shade on sunny days and a bit of rain protection when the weather turns. Customise them with your logo for a product that’s both practical and stylish.
Picnic Blankets
Ideal for picnics, festivals, or just lounging in the park, branded picnic blankets are useful come rain or shine. Look for waterproof backing to keep your customers dry even on damp grass.
Travel Mugs
Perfect for both hot and cold drinks, travel mugs are great for commutes, picnics, or days out. They’re a daily-use item that ensures constant brand exposure.
Summer in the UK might be unpredictable, but your promotional strategy doesn’t have to be. By choosing the right mix of sun-smart and rain-ready products, you can keep your brand visible and valued by your customers, whatever the weather.
Get in touch today to discover how we can help your brand shine all season long, rain or shine.
Chat online or call us today on 0116 366 0052
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