Paul reached out to Brian Wood with the offer of corporate endorsement and soon forged a relationship beyond the commercial. Both are entrepreneurs who have served for the British Armed Forces, and each has experienced great adversity before making a success out of their businesses.
“It was a no-brainer”, explained Paul, “This guy is a national treasure and a war hero, and he continues to give back. His product is incredible and Everything Branded is proud to endorse both the performance wear and the man.”
Alongside its performance wear range, Keep Attacking launched the KA Event Series in summer 2022. This is an annual series of 3 separate events, held on military training areas to give members of the public the chance to engage in either 4.5 or 9-mile challenges.