Paddock Motorsport was founded by 24 Hours Le Mans winner Martin Plowman and is built around his vision to build the perfect race team centred on what he believes to be the most important fundamentals:
Having raced around the globe for world class teams across INDYCAR, WEC and more recently in GT, Martin has the knowledge and the tools to build a race-winning program and it’s this commitment to excellence which appealed to Everything Branded in committing to the partnership.
The deal will see EverythingBranded supply officially licensed Paddock Motorsport teamwear for a second successive season as well as providing other exclusively branded and officially licensed products for hospitality and retail and content creation.
As with other major sport properties, the opportunity to engage with the brand at location-based, experiential events across the season ensures that Paddock are building a strong organic fan base before commencing more structured BTL and ATL campaigns which Everything Branded will support on by delivering innovative, sustainable and exciting product and apparel options for the drivers, team and fans alike.