Tradeshow Guide 2023

Trade shows are held for the purpose of networking and sharing information. T-shirts, mugs and mouse pads can be used to show customers and clients what your company is all about, but this will only get you so far. If you want to take your brand to the next level, invest in promotional products with an immediate purpose. These items can be handed out at tradeshows, conferences or networking events arriving several days before the event. This means that people will already have your company logo on their minds when they first arrive at a tradeshow - not bad for a small investment compared to the value it can bring!

How To Prepare for Your Next Tradeshows

Preparing for tradeshows is a much more complex process than it sounds, but it doesn’t have to be! One of the most important steps is to think about the products you want to promote and order them as soon as possible. We have listed a bunch of our favourite promotional tradeshow products below for you, or head straight over to our Tradeshows and Exhibitions category! We’d also recommend you order some business cards if you haven’t already to hand out to visitors on the day.

You also need to determine your goals, be sure to ask yourself plenty of ‘why’ questions to ensure that a tradeshow is the best option for your company. Why do you need a stall? Is it to showcase or sell your products, or is it to show off your company and raise brand awareness? Why do you think a tradeshow is the best way to do this? Why have you (or will you) chosen a specific tradeshow?

Products For Your Next Tradeshow

Globe Stress Reliever

Round stress reliever with globe of the world design. Stress relievers vary slightly in density, colour, size and weight due to mould process which may prevent precise and uniform imprint. Imprint may break up. No half-tones.

Lago Lanyard with Break Away Closure

Lanyard for holding a name badge, ID card or keys. Breakaway closure eliminates choking hazards. Second location setup charge waived if both sides are decorated with the same artwork. Run charges still apply.

Ultrafit 8 Curve Full Dye Sub

Two-way stretch fabric Your graphic will be dye sublimated across the full table throw For use with tables 8' wide Tight, form-fitting look with an open back for legroom and easy access to storage Flame retardant treated (FR rated for exhibit halls) Machine-washable and wrinkle-resistant One-year product warranty

Recycled 45mm Circle Keyring

45mm round keyring, supplied with split ring and jump ring fitting. Made in the UK from recycled plastic and digitally printed in full colour as standard.

Electra Classic Ballpen

The Electra classic ballpen is an especially popular aluminium pen accessible in a range of beautifully anodised colours complemented by a smart chrome trim. The pen is ideal for laser engraving or spot colour printing. The Electra classic ballpoint is a sleek model with simple detailed silver pattern lines creating a delightful-looking pen.

Exhibitions and Tradeshows to Attend 2023

London Textile Fair – 10-11 January 2023

“The biggest textile fair in the UK! With 500 exhibitors, TLTF is the UK’s premier platform for fashion fabrics, apparel accessories, print studios and vintage garments. Held at the Business Design Centre twice a year, it’s an unmissable event for all industry professionals.”

Visit The London Textiles Fair website for more info.

Pure London – 12-14 February 2023

“Pure London is the UK's leading and largest trade fashion buying event held at the beautiful, iconic and architecturally significant Olympia in Kensington, London. A celebration of fashion, we offer a heaven of inspiration, insightful seminars and trend information. Held in the heart of London - known as the Fashion City for a reason, it’s where fashion is born and celebrated.”

Visit Pure London’s website for more info.

World travel market London – 6-8 November

“World Travel Market is the largest global community of people who think travel is the ultimate industry to be in. It’s a community passionate about new ideas, technologies and solutions, which will enable the next generation of travel businesses to emerge and thrive. Our annual World Travel Market London event inspires and educates hundreds of thousands of travel professionals so that they, and their businesses, can succeed.”

Visit the WTM website for more info.

Salon International (London) – 14-16 October

“As the showcase for British hairdressing, Salon International is one of Europe's most prestigious events. It is the perfect place to meet distributors and salon groups as well as launch new products and raise brand awareness. Over three days in October, Salon International celebrates the constantly evolving hairdressing industry with passionate professionals. From the world's leading established brands to independent newcomers, the show brings together inspiring businesses and the most talented creative teams.”

Visit Salon International’s website for more info.

Be sure to check out our Tradeshows and Exhibitions category for a range of promotional products perfect for your next tradeshow appearance!

Get in touch with our customer support team to get a quote on your favourite products and for further guidance!